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Post by account_disabled on Dec 6, 2023 0:59:22 GMT -5
Gamification examples Areas where gamification is used in marketing: Social media Digital marketing Engagement and building brand image Gamification in product and service marketing Loyalty and consumer programs Corporate social responsibility Case studies Promotional campaigns: Vegetable inspiration Using games on Polish markets One of the latest examples of ization is the creation of consumer platforms for brands. The brand was looking for a tool to build long-term consumer engagement C Level Contact List through education about the product, brand and eating habits. The target group of this project is women because they are mainly interested in healthy eating, they feel like experts in this field and they like to share knowledge and compete. The team is also responsible for the family's eating habits and decisions about the contents of the shopping basket. The app is built on a gamification platform and published on a fan page. The prepared platform collects educational content about products, healthy eating tips and cooking recipes. All these are prepared in the form of riddles, riddles and quizzes. to increase user engagement, expand application usage and encourage regular returns. Players earn points for every activity they perform on the site. For example, information about earning points appears immediately, encouraging you to complete subsequent tasks. Points earned will translate into specific positions in the rankings and increase your chances of winning. Source of examples of gamification Recently, the gamification results of the project were announced after one month of operation.
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